When Rapala was creating the Shad Rap Series, they wanted a crankbait that would closely resemble baitfish the world over, offer an incredible action and cast like a bullet. Now considered by many to be the benchmark by which all other hard baits are measured, the Rapala Shad Rap 7 Crankbait, constructed from the highest quality balsa wood, embodies all of these attributes, plus they deliver the legendary Rapala wobbling action. Equally effective whether you cast or troll them, they perform from ultra slow to super fast with no negative effects. Available in several proven colors, the Rapala Shad Rap 7 Crankbaits are hand-tuned and tank-tested, like all Rapala baits, to ensure they run true right out of the package.